Food and advertising- two of my great loves! This campaign was done in 2009 for the Sydney International Food Festival. Whybin TBWA produced a print and online advertising campaign featuring dishes representing the flags of twelve different countries: Australia (represented by a meat pie with ketchup- or “tomato sauce”- the quintessential Aussie food), Brazil, France, Greece, India, Italy, Japan, Korea, Lebanon, Spain, Switzerland and Vietnam.

As I’m sure most of you are aware by now, I am basically a hobbit. I am a homebody by nature but will never turn down an adventure. I eat 12 meals a day. I enjoy good food, good drink, and good company. Also, I am short with ugly feet but that doesn’t seem particularly relevant here. But I digress. Despite not being some kind of beautiful and etherial elf there are benefits to being friends with a hairy, fictional halfling- namely, our feasts. After the success of my Thanksgiving Feast Fest, I decided this year I would do a similar soiree for Easter. Of course, most people were away for Easter visiting families, churches and mysterious egg-laying bunnies so eventually the blessed day was pushed back to this Saturday, April 30th, also known as Tax Day (as in, you must get your taxes done, then come eat and drink your faces off). So, one unseasonably stormy April evening as this graphic designer was sitting in front of her TV, she created this year’s Tax Day Feast Fest Invitation…

As I’m sure most of you are aware by now, I am basically a hobbit. I am a homebody by nature but will never turn down an adventure. I eat 12 meals a day. I enjoy good food, good drink, and good company. Also, I am short with ugly feet but that doesn’t seem particularly relevant here. 

But I digress. Despite not being some kind of beautiful and etherial elf there are benefits to being friends with a hairy, fictional halfling- namely, our feasts. After the success of my Thanksgiving Feast Fest, I decided this year I would do a similar soiree for Easter. Of course, most people were away for Easter visiting families, churches and mysterious egg-laying bunnies so eventually the blessed day was pushed back to this Saturday, April 30th, also known as Tax Day (as in, you must get your taxes done, then come eat and drink your faces off). 

So, one unseasonably stormy April evening as this graphic designer was sitting in front of her TV, she created this year’s Tax Day Feast Fest Invitation…

Happy V-Day, everyone!

For those of you in love, lucky you. For those of you not- well, I should let you know the “V” above stands for Velociraptor. As in “will you be my velociraptor?”

Of course you will.

Great song, great video- reminds us that no matter how old we get, love can be both hilarious and tricky. 

I am completely smitten with Yulia Brodskaya’s paper art!

The incredible detail in her work reminds me a bit of Marian Bantjes, who I also adore. I can’t even begin to wrap my mind around the skill and time something like this would take. As a huge fan of Discovery Channel ‘how they make ______’ shows, I’d be really keen to see a video of how Brodskaya creates her pieces. 

As a Psych major this both intrigues and dismays me. Visually I love it but psychologically there is far too much going on to infer meaning. Still… I’d put this on my wall.theemspace: What do you see in the images? (Yes, these “vectorfunk” images are based on rorschach tests!) Learn more here.

As a Psych major this both intrigues and dismays me. Visually I love it but psychologically there is far too much going on to infer meaning. Still… I’d put this on my wall.

theemspace:

What do you see in the images?

(Yes, these “vectorfunk” images are based on rorschach tests!)

Learn more here.

(via lolavox)

The Dilema:You are offered a free class at Emily Carr University of Art and Design. Do you take Letterpress (beautiful and fascinating but with little practical value in your particular trade) or Critical Thinking for Design (an obstacle course for the brain which may or may not produce a finished portfolio piece but offers you huge practical value)?

The Dilema:

You are offered a free class at Emily Carr University of Art and Design.

Do you take Letterpress (beautiful and fascinating but with little practical value in your particular trade) or Critical Thinking for Design (an obstacle course for the brain which may or may not produce a finished portfolio piece but offers you huge practical value)?

The Dieline's Top 100 Packaging Designs of 2010

After an extended Christmas holiday- rife with food, drink, friends and family- I found it only fitting that my first blog post of the year be a review of the best packaging of 2010. Between the food and the packaging, it’s no wonder Whole Foods is like the bermuda triangle for me.

theemspace:

Truly the cream of the crop. You’re sure to get a lot of inspiration here!

Part 2 of my provincial pin series. This time around is an ode to Quebec- home to some of Canada’s best food, drink and art. It might be a little chillier than BC in the wintertime but I’d move to Montreal in a second if the opportunity presented itself (poutine, art, bagels, BYO wine at restaurants, oh my!) Special thanks to lovely Reena for helping me come up that which is is truly Québécois.

Part 2 of my provincial pin series. This time around is an ode to Quebec- home to some of Canada’s best food, drink and art. It might be a little chillier than BC in the wintertime but I’d move to Montreal in a second if the opportunity presented itself (poutine, art, bagels, BYO wine at restaurants, oh my!)


Special thanks to lovely Reena for helping me come up that which is is truly Québécois.

The 2003 print Epica d’Or award (like the European Oscars for advertising) was won by 180 Amsterdam’s press and outdoor campaign “Impact” for adidas international in support of the Rugby World Cup 2003.

Graphic Designer and Art Director Stuart Brown joined 180 Amsterdam in September 2001. Stuart, a keen rugby fan and ex-player himself, received the brief which basically asked how adidas could make an impact during the upcoming Rugby World Cup. 180 took that quite literally and Stuart started experimenting on how to visualise the collision between 2 rugby players. He came up with the idea of covering players with paint and getting them to charge canvas-wrapped tackle-bags.

In a friend’s apartment the first attempt involved using poster-paint with a rolled up mattress serving as a tackle-bag. Not hindered by the ins and outs of body painting, they never thought of using a barrier cream to protect their skin. Stuart Brown says: “Two hours of scrubbing under the shower was followed by two days of migraines and the conclusion that poster paint is pretty toxic.”

For the second test they enlisted the cooperation of an agency intern who got covered in acrylic paint, which resulted in an inner-ear infection. They did get it right in the end using Vaseline as barrier cream together with proper body paint and this technique was used when the world’s best rugby players gathered in a fully equipped photography studio in London to make their self-portraits.

An additional portrait session was organized in Auckland, New Zealand at the request of the entire New Zealand All Blacks team. This time instead of individual portraits a 35 meter canvas was made with the impressions of 30 All Black players, which was then exhibited in Auckland’s airport throughout the Rugby World Cup.

The original impressions on canvas, were exhibited to the public in Dublin’s Guinness Storehouse and later travelled to New Zealand. These canvases of and by 14 of the world’s elite rugby players were then turned into 14 different print and outdoor posters. Each execution focuses on a different insight or aspect of the player’s performance, which a true fan, teammate or opposing player would recognize and respect.

The entire ‘making of’ the canvases was filmed by 180 and turned into TV commercials, which ran on TV stations that broadcasted the World Cup Rugby matches.

New Zealand All Blacks player Kees Meeuws said: ‘Basically you are leaving your imprint, like a fingerprint. It shows that rugby is a contact sport and that when you do get hit, you definitely feel it’.

180 Amsterdam’s Executive Creative Director Peter McHugh concludes: “It’s not an ad that talks at you - it’s an art exhibit that becomes advertising. It comes at people from a place they don’t recognize as advertising.

The adidas “Impact” campaign won the first Epica d’Or for print advertising in a final run-off against the PlayStation “Supermarket” ad by TBWA\Paris. It marked the second time that 180 Amsterdam has won Epica’s top honours with its work for adidas.

aka One more reason I’m proud to be from the Netherlands.

I really love Audrey Kawasaki’s work. It’s all painted on wood- just gives it the best texture, so tactile! It was tough deciding which print of hers to post for this (they all kind of blow my mind).My sister, my opposite and the other half, is studying Fashion Design and Marketing in Brisbane, Australia at the moment. She recently used Kawasaki’s beautiful paintings- the colours, lines, feel- as inspiration for her end of semester project, a clothing line. I can’t wait to see what she has come up with!

I really love Audrey Kawasaki’s work. It’s all painted on wood- just gives it the best texture, so tactile! It was tough deciding which print of hers to post for this (they all kind of blow my mind).

My sister, my opposite and the other half, is studying Fashion Design and Marketing in Brisbane, Australia at the moment. She recently used Kawasaki’s beautiful paintings- the colours, lines, feel- as inspiration for her end of semester project, a clothing line. I can’t wait to see what she has come up with!

adventures and misadventures in the creative realm

Finn Pohorecky is a communication designer currently residing in Vancouver, BC, Canada.
Aside from clever design she enjoys impromptu adventures, rampant travel, cooking outside the box and a good bottle of wine.

www.thinkfinn.com